October 25, 2021

USA April 2021: Toyota, Honda, Hyundai and Kia break records in market above pre-pandemic levels.

Toyota Highlander sales are up 302.3% year-on-year in the U.S.

New light vehicle sales in the U.S. are estimated to surge 110% year-on-year in April to 1.4 million units, also 4.8% above the April 2019 volume. It’s another strong month with the Seasonally Adjusted Annualised sales Rate (SAAR) up 115% year-on-year to 18.51 million units, marking the second consecutive month above 18 million. The year-to-date tally is now up 27.2% to 5.32 million units. Particularly weak year-ago volumes, government stimulus and improving consumer confidence have all combined to produce a high level result for the month. The issue now is inventory, freefalling to just 33 days in April, a record low. High demand and dwindling inventories mean incentives are thawing and the average transaction price is going up. In April, J.D. Power anticipates average incentive to fall -35.6% year-on-year to just $3.191 per unit, whereas the average transaction price is expected to rise 6.7% year-on-year to $37.572, the highest ever figure for the month. Fleet sales are recovering but can’t match the market growth at +81% and 154.400 units and are down -44% on April 2019.

Looking at carmakers still sharing monthly sales results, Toyota Motor (182.6%) vastly outpaces the market and hits an April volume record, with Toyota up 183.3% and Lexus up 176.7% also both hitting record volumes for the month. Cars and SUVs more than triple year-on-year for the Toyota brand. Ford Motor (+64.8%) is the only manufacturer to stand well below the market growth with the Ford brand up just 62.7% and Lincoln up 114.9%. Retail sales are up 57%, SUVs up 119.8%, pickups are up 48% and cars down -20.9%. American Honda (+171%) sets an April volume record helped by a monthly record volume of light trucks (98.828). The Honda brand is up 165.7% to a new April record and Acura is up 226.2%. Hyundai-Kia is up 127.1%, with April bests for Hyundai (+128.2%), helped by retail sales up 146% whereas fleet sales are down -27%. Kia (+121.3%) and Genesis (+308.7%) both reach all-time volume records. Subaru (+100.5%) sets a new April volume record, with Mazda (+184.4%) and Volvo (+185.5%) both in outstanding shape.

Over in the models aisle, the Ford F-Series (+31.8%) is weak, the Toyota RAV4 (+172.1%) and Honda CR-V (+234.2%) are only separated by 116 units. Unusual strength from the Toyota Corolla (+237.5%) and Camry (+169.2%) with the Honda Civic (+111.9%) in tow. The Toyota Highlander (+302.3%) quadruples its sales year-on-year. The Ford Bronco Sport easily crosses the 10.000 monthly sales mark for the first time selling just under 14.000 units. Below, the Honda HR-V (+347.5%) and Passport (+228.7%) set all-time volume records as do the Kia Forte (+196.2%) and new K5 at just above 9.600. As for the Kia Telluride, Sportage and Seltos, they all set new April records.

Previous month: USA March 2021: Market bounces back up 60%, Toyota #1 brand over Q1

One year ago: USA April 2020: Market down -50%, lowest SAAR in over 40 years at 8.6 million

Full April 2021 figures for selected groups, brands and models below.

USA April 2021 – groups:

Group Apr-21 /20 2021 /20 FY20
Toyota Motor Corporation 239,311 182.6% 842,377 45.1% 2
Ford Motor Co 197,053 64.8% 714,764 12.7% 3
American Honda 156,482 171.0% 503,573 41.2% 5
Hyundai-Kia 150,994 127.1% 485,896 43.2% 6
Subaru 61,389 100.5% 221,815 37.6% 8
Mazda 31,117 184.4% 114,375 45.5% 12
Volvo Cars NA 11,036 185.5% 38,275 63.9% 14

USA April 2021 – brands:

Brand Apr-21 /20 2021 /20 FY20
Toyota 212,283 183.3% 741,096 44.1% 2
Ford 186,595 62.7% 678,896 12.4% 1
Honda 140,023 165.7% 449,226 39.1% 4
Hyundai 77,523 128.2% 244,653 48.4% 8
Kia 70,177 121.3% 229,727 35.4% 10
Subaru 61,389 100.5% 221,815 37.6% 9
Mazda 31,117 184.4% 114,375 45.5% 14
Lexus 27,028 176.7% 101,281 53.2% 16
Acura 16,459 226.2% 54,347 61.9% 21
Volvo 11,036 185.5% 38,275 63.9% 24
Lincoln 10,468 114.9% 35,878 17.9% 25
Genesis 3,294 308.7% 11,516 141.9% 33

USA April 2021 – models:

Model Apr-21 /20 2021 /20 FY20
Ford F-Series 66,302 31.8% 270,099 14.0% 1
Toyota RAV4 40,895 172.1% 155,150 37.7% 4
Honda CR-V 40,779 234.2% 134,545 19.7% 5
Toyota Corolla 31,222 237.5% 103,742 32.2% 11
Toyota Camry 29,939 169.2% 108,090 22.4% 6
Honda Civic 28,414 111.9% 84,317 -19.4% 8
Toyota Highlander 27,679 302.3% 91,510 67.1% 14
Ford Explorer 27,040 102.8% 92,284 32.5% 13
Toyota Tacoma 24,448 71.4% 90,897 33.9% 10
Honda Accord 21,035 137.7% 67,626 -7.8% 17
Subaru Forester 19,452 106.3% 67,146 1.2% 19
Hyundai Tucson 16,901 100.3% 50,048 4.9% 28
Subaru Outback 15,728 95.2% 57,231 9.9% 20
Ford Escape 15,680 79.2% 56,670 -0.3% 18
Mazda CX-5 14,883 185.1% 55,633 5.8% 21
Hyundai Elantra 14,358 90.5% 40,451 -1.1% 35
Honda Pilot 13,915 112.1% 45,366 6.3% 27
Ford Bronco Sport 13,856 new 37,212 new 225
Honda HR-V 13,005 347.5% 39,180 33.3% 50
Ford Ranger 12,801 69.6% 36,967 29.6% 38
Subaru Crosstrek 12,599 180.7% 47,786 34.6% 29
Kia Forte 12,504 196.2% 37,354 12.6% 48
Toyota 4Runner 11,989 n/a 49,252 n/a 25
Toyota Sienna 11,792 n/a 38,370 n/a 94
Ford Transit 11,445 160.9% 38,896 -5.6% 24
Hyundai Santa Fe 10,470 86.9% 39,040 9.0% 37
Hyundai Kona 10,267 229.7% 32,607 31.4% 60
Hyundai Sonata 10,216 198.0% 30,773 23.7% 58
Lexus RX 10,146 n/a 38,087 n/a 39
Kia Sorento 10,040 134.3% 29,764 0.5% 62
Kia K5 9,626 new 30,004 new 115
Honda Odyssey 9,022 129.4% 29,088 4.0% 51
Ford Expedition 8,880 186.5% 31,143 36.1% 55
Toyota Prius 8,352 n/a 22,402 n/a 91
Hyundai Palisade 8,278 148.5% 29,485 7.1% 53
Kia Telluride 8,195 165.5% 30,049 33.5% 61
Toyota Venza 8,112 new 21,735 new 183
Kia Sportage 8,094 104.2% 30,511 -3.4% 49
Ford Edge 8,046 65.1% 30,196 -12.4% 32
Ford Mustang 8,000 50.9% 25,274 8.1% 68
Acura MDX 7,685 345.5% 24,673 76.3% 87
Toyota Tundra 7,512 n/a 26,646 n/a 31
Kia Soul 6,770 89.9% 23,961 -9.6% 64
Kia Seltos 6,471 251.9% 23,257 122.7% 88
Mazda CX-30 5,532 273.0% 20,121 49.8% 101
Lexus NX 5,404 n/a 19,866 n/a 74
Toyota C-HR 5,242 n/a 15,643 n/a 93
Honda Passport 5,239 228.7% 16,849 30.0% 98
Ford Ecosport 4,987 -24.1% 17,865 -8.4% 69
Honda Ridgeline 4,607 215.5% 17,177 41.5% 113
Acura RDX 4,576 160.0% 16,188 -6.6% 78
Subaru Ascent 4,398 11.2% 18,871 -25.5% 65
Mazda3 3,794 154.3% 13,786 6.2% 110
Volvo XC60 3,610 242.8% 11,500 23.1% 114
Volvo XC90 3,528 174.3% 11,862 13.6% 109
Subaru Impreza 3,447 85.6% 12,562 -17.5% 90
Lexus ES 3,251 n/a 13,443 n/a 92
Ford Transit Connect 3,207 89.2% 10,830 15.8% 107
Mazda CX-9 3,188 194.1% 12,574 17.3% 120
Subaru Impreza WRX 3,183 132.7% 8,749 7.2% 146
Kia Rio 2,879 100.5% 9,697 -3.4% 132
Acura TLX 2,848 178.1% 8,989 12.7% 144
Lincoln Aviator 2,844 193.8% 8,930 34.6% 136
Lincoln Corsair 2,821 141.7% 9,935 45.3% 127
Hyundai Accent 2,711 268.3% 6,983 -1.0% 169
Volvo XC40 2,704 190.8% 8,508 18.1% 133
Lexus GX 2,641 n/a 10,318 n/a 119
Hyundai Venue 2,618 220.4% 8,402 49.2% 152
Lincoln Nautilus 2,609 164.3% 8,981 44.1% 139
Ford E-Series 2,549 82.5% 13,122 14.2% 104
Subaru Legacy 2,464 81.4% 8,769 -10.9% 122
Lexus IS 2,414 n/a 8,442 n/a 179
Kia Sedona/Carnival 2,383 238.0% 4,933 -14.9% 182
Toyota Avalon 2,036 n/a 7,172 n/a 156
Kia Niro 1,990 157.1% 6,301 -10.8% 161
Ford Mustang Mach E 1,951 new 8,565 new 302
Genesis GV80 1,895 new 6,335 new 262
Honda Insight 1,871 266.1% 5,730 3.4% 170
Ford Fusion 1,838 -72.5% 9,727 -77.7% 30
Lexus UX 1,753 n/a 5,746 n/a 163
Honda Fit 1,717 44.7% 7,782 -29.0% 112
Lincoln Navigator 1,669 114.2% 6,501 41.2% 172
Mazda6 1,517 103.4% 5,802 -13.8% 167
Hyundai Ioniq 1,364 223.2% 5,489 20.1% 180
Acura ILX 1,312 159.3% 4,298 0.3% 181
Mazda MX-5 Miata 1,310 137.3% 4,053 20.8% 207
Kia Stinger 1,193 37.0% 3,637 -24.6% 187
Toyota Supra 987 n/a 2,712 n/a 222
Mazda CX-3 893 146.0% 2,406 -36.0% 209
Volvo S60 805 106.9% 4,359 12.5% 190
Genesis G70 801 45.4% 2,665 -23.7% 203
Toyota Sequoia 770 n/a 2,807 n/a 217
Toyota Land Cruiser 750 n/a 2,646 n/a 243
Genesis G80 434 169.6% 1,946 16.0% 241
Honda Clarity FCV 419 365.6% 1,566 -1.7% 234
Lexus LX 417 n/a 1,757 n/a 230
Lexus LS 372 n/a 1,509 n/a 237
Toyota Mirai 354 n/a 1,223 n/a 278
Hyundai Veloster 322 -40.5% 1,009 -71.0% 215
Lexus RC 312 n/a 1,089 n/a 235
Lexus LC 306 n/a 960 n/a 266
Volvo V60 271 131.6% 1,334 -3.1% 227
Lincoln MKZ 267 -56.7% 1,505 -63.3% 188
Lincoln Continental 258 -25.9% 1,026 -46.3% 224
Toyota 86 172 n/a 936 n/a 249
Genesis G90 164 74.5% 579 -38.3% 254
Subaru BRZ 118 12.4% 701 -3.2% 252
Volvo V90 61 60.5% 345 10.9% 265
Volvo S90 57 7.5% 367 17.6% 257
Toyota Yaris 32 n/a 163 n/a 220
Acura RLX 26 0.0% 170 -38.4% 271
Kia Cadenza 25 -50.0% 180 -70.2% 268
Hyundai Nexo 18 500.0% 96 50.0% 284
Ford GT 13 n/a 46 -41.8% 287
Acura NSX 12 140.0% 29 -35.6% 290
Lexus GS 12 n/a 64 n/a 247
Kia K900 7 -41.7% 63 -38.2% 281

Source: carmakers, ANDC, GCBC

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