May 11, 2021

Thailand March 2021: Toyota, Isuzu, Honda outpace market back up 23.5%

Honda sales are helped by the new City hatchback.

New vehicle sales in Thailand rebound back up 23.5% year-on-year in March to 74.295, meaning the year-to-date tally is now down -3% to 194.137. The two market leaders Toyota (+28.6%) and Isuzu (+28.6%) evolve the same way year-on-year, which in the current context is a good performance for Toyota at 29.9% share vs. 28.7% so far this year but weak for Isuzu at 23.6% share vs. 25.4%. Honda (+37.2%) also beats the market in third place but Mitsubishi (+2.5%) isn’t that lucky. Hino (+89.3%), Mazda (+49.2%), Ford (+45.5%) and MG (+35.7%) also perform better than the market in the remainder of the Top 10 while further down Kia (+293.2%), Subaru (+290.6%), Tata (+266.7%) and Peugeot (+200%) stun.

Previous month: Thailand February 2021: Isuzu outsells Toyota for second time in market down -13.6%

One year ago: Thailand March 2020: Isuzu D-Max threepeats at #1 in market down -41.7%

Full March 2021 Top 20 brands ranking below.

Thailand March 2021 – brands:

Pos Brand Mar-21 % /20 Feb 2021 % /20 Pos FY20
1 Toyota 22,233 29.9% 28.6% 2 55,772 28.7% -0.5% 1 1
2 Isuzu 17,523 23.6% 28.6% 1 49,248 25.4% 16.2% 2 2
3 Honda 10,295 13.9% 37.2% 3 24,959 12.9% -13.0% 3 3
4 Mitsubishi 5,123 6.9% 2.5% 4 12,085 6.2% -28.8% 4 4
5 Mazda 4,644 6.3% 49.2% 5 10,890 5.6% 7.3% 5 6
6 Nissan 3,832 5.2% 18.4% 7 8,557 4.4% -36.6% 6 5
7 Ford 3,212 4.3% 45.5% 6 8,120 4.2% 12.6% 7 7
8 MG 2,967 4.0% 35.7% 8 7,519 3.9% 22.7% 8 8
9 Suzuki 2,000 2.7% 13.2% 9 5,186 2.7% -20.6% 9 9
10 Hino 1,348 1.8% 89.3% 10 3,380 1.7% 62.7% 10 12
11 Subaru 332 0.4% 290.6% 11 953 0.5% 111.8% 13 16
12 Kia 291 0.4% 293.2% 13 428 0.2% 44.6% 16 17
13 Hyundai 229 0.3% 1.3% 12 643 0.3% -18.0% 14 14
14 Porsche 83 0.1% 43.1% 14 289 0.1% 53.7% 17 18
15 Peugeot 51 0.1% 200.0% 16 126 0.1% 44.8% 20 20
16 Tata 44 0.1% 266.7% 18 63 0.0% -36.4% 22 21
17 Lexus 43 0.1% -14.0% 15 159 0.1% 47.2% 19 19
18 Foton 33 0.0% n/a 17 63 0.0% n/a 21 22
19 Ssangyong 12 0.0% 100.0% 19 23 0.0% 21.1% 23 23
20 BMW  (reports quarterly) n/a n/a n/a n/a 2,533 1.3% 30.0% 11 10
21 Mercedes (reports quarterly) n/a n/a n/a n/a 2,470 1.3% 12.7% 12 11
22 Volvo (reports quarterly) n/a n/a n/a n/a 431 0.2% 28.3% 15 15
23 Mini (reports quarterly) n/a n/a n/a n/a 240 0.1% n/a 18 n/a

Source: Toyota Thailand

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