September 18, 2021

Italy May 2021: Toyota cracks podium in worsening market (-27.9% on two years ago)

Toyota C-HR sales are up 7.9% on two years ago in May.

The Italian new car market soars 43% year-on-year in May to 142.730 sales, lifting the year-to-date tally up 62.8% to 735.125. However a more telling comparison is with pre-pandemic May 2019, and this time sales sink -27.9% which is much worse than in March (-12.4%) and April (-16.7%). The year-to-date tally is now down -19.3% on the same period two years ago. All evolutions below are vs. May 2019. Private sales resist at -19.6% to 84.529 and 58.7% share vs. 52.9% in May 2019, long term leases also at -21.7% to 26.210 and 18.2% vs. 16.9%, while short term rentals dive -49.9% to 12.911 and 9% vs. 13% and self-registrations also struggle -49.4% to 12.544. Sales of petrol vehicles are off -48.4% to 44.664 and 31% share vs. 43.6% in May 2019, diesel is down -59.6% to 33.653 and 23.4% share vs. 41.9%, HEV soars 295.1% to 40.343 and 28% share vs. 5.1%, PHEV surges 1499.8% to 7.727 and 5.4% share vs. 0.2% and BEV is up 340.5% to 5.163 and 3.6% vs. 0.6%.

In the brands ranking, both Fiat (-31.8%) and Volkswagen (-30.5%) fall faster than the market but they manage higher market shares than year-to-date at 16.7% and 9.2% respectively. Toyota (-3.6%) minimises its losses and climbs two spots on April to crack the Italian podium for what is believed to be the first time ever, eclipsing its previous best of #4 hit last December. Peugeot (-21.1%) is knocked down to #4 ahead of Ford (-35.4%) and Citroen (-23.4%). Audi (-8.4%) is the only remaining Top 10 brand managing a single-digit fall just as Renault (-56.3%) and Opel (-48.8%) struggle. Further down, Volvo (+26.5%), Land Rover (+4.9%), Suzuki (+4.2%) and Mazda (+0.1%) are the only gainers in the Top 30 while newcomer Cupra is up 8 spots on last month to #26 and 0.5% share. Below, DR Motor (+275.8%) and Tesla (+166.3%) stand out.

Model-wise, the Fiat Panda (-28.1%) easily holds onto the top spot with the Mild Hybrid variant (MHEV) accounting for 74% of its May volume. The Fiat 500 (-14.4%) threepeats at #2 as the MHEV variant accounts for 76.6% of its May volume and the BEV variant for 18.9%. Lastly in an unchanged podium the Lancia Ypsilon (-24.2%) ranks third with MHEV sales representing 84.7% of its May total. Stellantis monopolises the Top 4 with the Fiat 500X (-21.4%) up one spot on April to #4. The Ford Puma gains two ranks on last month to slip inside the Top 5 at #5, distancing the Toyota Yaris (-4%) and Jeep Compass (+6.8%). Outside the Top 10, the Peugeot 2008 (+8.4%), VW T-Cross (+2.6%), Toyota Aygo (+37.2%), Opel Crossland (+0.7%), Volvo XC40 (#26), Toyota C-HR (+7.9%), Hyundai Tucson (+30.4%) and Suzuki Ignis (+50%) manage gains vs. two years ago.

Previous month: Italy April 2021: Fiat 500 up 45.5% in market down -16.7% on two years ago

One year ago: Italy May 2020: Registrations bounce back to -49.4%, VW T-Roc up to record 2nd place

Full May 2021 Top 43 brands and Top 50 models below.

Italy May 2021 – brands:

Pos Brand May-21 % /20 /19 Apr 2021 % /20 Pos FY20
1 Fiat 23,798 16.7% 70.3% -31.8% 1 116,500 15.8% 63.1% 1 1
2 Volkswagen 13,127 9.2% 47.3% -30.5% 2 62,695 8.5% 47.1% 2 2
3 Toyota 8,618 6.0% 100.0% -3.6% 5 42,069 5.7% 107.4% 5 6
4 Peugeot 8,093 5.7% 29.3% -21.1% 3 48,470 6.6% 67.6% 3 5
5 Ford 7,695 5.4% 12.0% -35.4% 4 46,036 6.3% 60.0% 4 3
6 Citroen 6,594 4.6% 38.2% -23.4% 6 37,919 5.2% 65.1% 6 7
7 Audi 6,171 4.3% 60.7% -8.4% 9 29,363 4.0% 83.7% 10 11
8 Jeep 6,020 4.2% 30.6% -28.8% 7 30,883 4.2% 74.2% 9 8
9 Renault 5,680 4.0% -8.7% -56.3% 10 33,324 4.5% 29.7% 7 4
10 Opel 5,475 3.8% 37.3% -48.8% 8 31,016 4.2% 55.7% 8 9
11 Mercedes 5,016 3.5% 40.8% -16.4% 13 24,352 3.3% 71.7% 12 13
12 BMW 4,986 3.5% 30.9% -10.1% 12 26,104 3.6% 72.6% 11 12
13 Lancia 4,611 3.2% 89.1% -24.3% 11 22,770 3.1% 49.2% 14 14
14 Dacia 4,555 3.2% 0.5% -49.1% 14 24,150 3.3% 53.3% 13 10
15 Hyundai 3,922 2.7% 66.3% -15.8% 17 18,988 2.6% 82.1% 16 17
16 Kia 3,800 2.7% 55.4% -5.2% 16 18,654 2.5% 42.2% 17 15
17 Suzuki 3,631 2.5% 26.6% 4.2% 15 20,093 2.7% 97.7% 15 16
18 Skoda 2,851 2.0% 49.3% -1.6% 18 14,063 1.9% 73.1% 18 19
19 Nissan 2,314 1.6% 40.8% -41.9% 20 13,085 1.8% 39.3% 19 18
20 Volvo 2,231 1.6% 45.1% 26.5% 21 9,468 1.3% 86.0% 21 22
21 Seat 2,070 1.5% 29.4% -27.7% 19 10,733 1.5% 55.1% 20 20
22 Mini 1,808 1.3% 54.9% -13.3% 22 8,871 1.2% 80.3% 22 23
23 Land Rover 1,230 0.9% 24.9% 4.9% 23 6,379 0.9% 41.3% 23 24
24 Alfa Romeo 1,113 0.8% -5.0% -52.6% 25 5,132 0.7% -3.0% 25 21
25 Mazda 996 0.7% 39.7% 0.1% 24 5,759 0.8% 83.6% 24 25
26 Cupra 784 0.5% new new 34 2,393 0.3% new 30  –
27 Smart 700 0.5% 93.4% -70.9% 26 3,247 0.4% 179.4% 26 29
28 DR Motor 699 0.5% 277.8% 275.8% 28 2,875 0.4% 262.5% 28 34
29 Honda 605 0.4% 55.5% -28.7% 27 2,882 0.4% 40.5% 27 26
30 Porsche 522 0.4% -4.9% -43.5% 30 2,805 0.4% 37.7% 29 27
31 Mitsubishi 499 0.3% 110.5% -45.8% 31 1,986 0.3% 23.4% 34 31
32 Jaguar 485 0.3% 124.5% -18.2% 29 2,201 0.3% 54.3% 31 33
33 DS 444 0.3% 34.1% 8.8% 32 1,933 0.3% 9.4% 35 28
34 Tesla 426 0.3% 432.5% 166.3% 42 2,152 0.3% 123.0% 33 32
35 Lexus 371 0.3% 10.1% -52.0% 33 2,186 0.3% 60.9% 32 30
36 Subaru 217 0.2% 25.4% -0.5% 35 1,041 0.1% 50.9% 36 35
37 Maserati 148 0.1% 68.2% -24.5% 37 723 0.1% 77.2% 37 36
38 SsangYong 104 0.1% 131.1% -51.6% 40 375 0.1% -1.8% 39 38
39 Great Wall 96 0.1% 57.4% n/a 38 371 0.1% 228.3% 40 40
40 Mahindra 90 0.1% 45.2% 7.1% 36 406 0.1% -7.5% 38 37
41 Ferrari 40 0.0% -35.5% -4.8% 39 276 0.0% 39.4% 41 39
42 Lamborghini 37 0.0% 131.3% -22.9% 41 149 0.0% 40.6% 42 41
43 Aston Martin 6 0.0% 100.0% 50.0% 43 26 0.0% 73.3% 43 42
 – Others 52 0.0% 79.3% 116.7%  – 222 0.0% 79.0%  –  –

Italy May 2021 – models:

Pos Model May-21 % /20 /19 Apr 2021 % /20 Pos FY20
1 Fiat Panda 9,871 6.9% 52.4% -28.1% 1 56,913 7.7% 53.2% 1 1
2 Fiat 500 5,444 3.8% 204.1% -14.4% 2 22,981 3.1% 155.5% 2 5
3 Lancia Ypsilon 4,619 3.2% 89.5% -24.2% 3 22,798 3.1% 49.4% 3 2
4 Fiat 500X 4,326 3.0% 85.4% -21.4% 5 19,447 2.6% 91.7% 5 3
5 Ford Puma 3,522 2.4% 120.1% new 7 17,363 2.3% 160.0% 8 14
6 Toyota Yaris 3,186 2.2% 77.2% -4.0% 6 19,859 2.7% 196.3% 4 7
7 Jeep Compass 3,171 2.2% 35.7% 6.8% 16 11,551 1.6% 54.1% 17 11
8 Citroen C3 3,161 2.2% 39.3% -22.6% 8 17,950 2.4% 84.2% 7 9
9 VW T-Roc 3,111 2.2% 24.4% -22.6% 9 14,761 2.0% 66.8% 10 12
10 Jeep Renegade 2,779 1.9% 31.6% -47.2% 4 19,235 2.6% 97.2% 6 6
11 Dacia Sandero 2,735 1.9% 31.0% -29.3% 13 12,197 1.6% 72.9% 14 10
12 Peugeot 2008 2,457 1.7% 47.7% 8.4% 12 13,654 1.8% 196.2% 12 21
13 VW Golf 2,330 1.6% 358.7% -34.2% 23 8,239 1.1% 73.5% 27 20
14 VW T-Cross 2,305 1.6% 46.3% 2.6% 14 11,335 1.5% 35.2% 18 17
15 Renault Clio 2,296 1.6% 8.4% -64.2% 25 12,615 1.7% 16.3% 13 4
16 Opel Corsa 2,249 1.6% 19.9% -6.0% 10 15,460 2.1% 74.1% 9 13
17 Fiat 500L 2,114 1.5% 34.3% -52.1% 34 8,376 1.1% 12.6% 26 22
18 Peugeot 208 2,029 1.4% 13.6% -29.6% 11 14,404 1.9% 70.6% 11 16
19 Fiat Tipo 2,019 1.4% 34.7% -28.3% 22 8,939 1.2% 28.8% 24 26
20 VW Tiguan 1,964 1.4% 35.5% -27.0% 18 9,605 1.3% 68.5% 21 25
21 Toyota Aygo 1,942 1.3% 166.8% 37.2% 32 7,479 1.0% 74.6% 29 28
22 Opel Crossland X 1,931 1.3% 75.4% 0.7% 27 8,509 1.1% 29.3% 25 27
23 Peugeot 3008 1,831 1.3% 36.3% -13.5% 17 11,024 1.5% 41.2% 19 23
24 Renault Captur 1,829 1.3% -17.4% -31.9% 15 11,746 1.6% 85.3% 16 8
25 Dacia Duster 1,800 1.3% -20.7% -59.5% 19 11,828 1.6% 44.9% 15 15
26 Volvo XC40 1,711 1.2% 110.7% n/a 36 6,022 0.8% 128.7% 36 42
27 Toyota C-HR 1,644 1.1% 141.4% 7.9% 46 6,269 0.8% 61.7% 35 34
28 Hyundai Tucson 1,531 1.1% n/a 30.4% 33 7,213 1.0% 316.0% 33 n/a
29 Suzuki Ignis 1,521 1.1% 91.3% 50.0% 28 7,379 1.0% 179.3% 32 33
30 Audi Q3 1,394 1.0% 39.4% 5.7% 29 7,415 1.0% 93.3% 31 36
31 Ford Fiesta 1,392 1.0% -23.8% -51.0% 21 9,498 1.3% 24.5% 22 19
32 BMW X1 1,364 0.9% 81.4% 26.4% 30 7,133 1.0% 147.5% 34 38
33 VW Polo 1,351 0.9% -1.8% -56.2% 20 9,727 1.3% 13.7% 20 18
34 Mercedes A Class 1,333 0.9% 32.0% -27.1% 41 5,514 0.7% 28.4% 41 32
35 Citroen C3 Aircross 1,293 0.9% 28.7% -25.3% 24 9,081 1.2% 70.7% 23 31
36 Ford Kuga 1,244 0.9% 62.2% -14.6% 26 7,854 1.1% 400.6% 28 39
37 Suzuki Swift 1,142 0.8% 25.8% n/a 35 7,429 1.0% 128.8% 30 40
38 Kia Picanto 1,141 0.8% 95.7% -0.1% 39 5,909 0.8% 78.0% 37 43
39 Audi A3 1,135 0.8% n/a -12.9% 31 5,705 0.8% 244.7% 39 45
40 Hyundai i10 1,072 0.7% 58.6% -2.8% 38 5,632 0.8% 94.3% 40 37
41 BMW Serie 1 1,039 0.7% 22.8% -27.0% 40 5,849 0.8% 73.5% 38 44
42 Citroen C1 948 0.7% 104.8% 24.4% n/a 4,635 0.6% 126.2% 45 49
43 Toyota RAV4 932 0.6% 77.2% -38.4% 45 3,997 0.5% 70.5% n/a n/a
44 Renault Twingo 928 0.6% n/a n/a n/a n/a n/a n/a n/a n/a
45 Mini Hatch 894 0.6% 54.1% n/a n/a n/a n/a n/a n/a n/a
46 Kia Sportage 888 0.6% 69.8% -11.2% 50 0 0.0% -100.0% n/a n/a
47 Hyundai Kona 873 0.6% 32.3% -27.6% n/a n/a n/a n/a n/a 41
48 Audi A1 869 0.6% n/a n/a n/a 4,067 0.5% n/a 50 n/a
49 Nissan Juke 856 0.6% n/a n/a n/a n/a n/a n/a n/a n/a
50 Skoda Kamiq 854 0.6% 42.3% new n/a n/a n/a n/a n/a n/a
n/a Mini Countryman 779 0.5% n/a n/a 48 4,907 0.7% n/a 44 n/a
n/a Nissan Qashqai 763 0.5% -9.8% -68.1% n/a 5,511 0.7% -5.6% 42 24
n/a Ford Ecosport 722 0.5% -41.5% -76.5% 49 5,208 0.7% -20.4% 43 30
n/a VW Up! 665 0.5% -22.0% -60.3% 37 4,203 0.6% 13.7% 49 35
n/a Seat Arona 659 0.5% 15.6% n/a 44 4,484 0.6% 67.6% 47 47
n/a Mercedes GLA 658 0.5% n/a -22.2% 42 4,495 0.6% n/a 46 n/a
n/a Ford Focus 431 0.3% -55.5% -78.1% 47 4,215 0.6% -3.9% 48 29

Source: UNRAE

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