May 11, 2021

Europe March 2021: Peugeot (+142.2%), Fiat (+173.5%), Citroen (+157.3%) headline market back up 62.7%

The Peugeot 208 is #1 in Europe over Q1 2021.

30/04 update: Now with Top 10 models.

Preliminary figures from ACEA show a European new car market (EU+EFTA+UK) rallying back up 62.7% year-on-year to 1.387.924 units, tilting the Q1 2021 tally into positive at +0.9% to 3.080.751. This surge is due to the particularly low comparison base in March 2020 when Covid-19 lockdowns handicapped sales and it’s worth noting that March 2021 volumes are down -21.6% on March 2019. When excluding 2020, this is the lowest March volume since 2013 and the lowest Q1 result since 1986. Among the five largest European markets, Italy (+495.7%), France (+191.7%) and Spain (+128%) post the most spectacular recoveries, followed by Germany (+35.9%) and the UK (+11.5%). Austria (+177.1%), Slovenia (+157.6%) and Greece (+140%) also impress. Over Q1, Italy (+28.7%) and France (+21.1%) are in positive, with March increases compensate for losses in January and February. That’s not the case for Spain (-14.9%), the UK (-12%) and Germany (-6.4%) still in negative for now.

We have a very peculiar situation in the groups ranking where all groups bar Stellantis grow slower than the overall market. This is explained by the particularly low year-ago volumes in Italy and France and therefore the biggest year-on-year gains this month. Below the VW Group (+45.9%), Stellantis shoots up 140.9% to 21% share vs. 14.2% a year ago… Renault-Nissan-Mitsubishi (+54.4%) follows in third place while the BMW Group (+42.6%) is up one spot on February, overtaking Hyundai-Kia (+46.8%). Daimler AG (+58%) is back above the Toyota Group (+55.3%) with Ford Motor (+59.2%) closing the Top 8. Jaguar Land Rover (+25.8%) takes advantage of large volumes in the UK to appear in 10th place.

Over in the brands ranking, Volkswagen (+49%) leads the way but trails the market growth rate unlike Peugeot (+142.2%) cementing its newfound 2nd place thanks to a volume helped by the strong recoveries of the French and Italian markets. Mercedes (+54.1%) is up four spots on February to land on the third step of the podium ahead of BMW (+46.2%) up two to #4 and Toyota (+58%) down two to #5. Renault (+72.1%) edges down one spot to #6 but outpaces the market, distancing Audi (+41.2%), Ford (+59.2%) and Skoda (+40.7%). Opel/Vauxhall (+89.7%) is back inside the Top 10 at #10 just above Fiat (+173.5%) and Citroen (+157.3%) also benefitting from the French and Italian surges.

In the models ranking, the VW Golf (+10.6%) manages its first win of the year but it’s the Peugeot 208 (+168.6%) that tops the Q1 2021 charts. The Opel/Vauxhall Corsa (+108.1%) takes advantage of its strong position in the UK to leap up 6 spots to #3 overall and #2 in its segment well above the Citroen C3 (+218.8%) and Renault Clio (+58.7%). Outstanding 4th place overall for the Tesla Model 3 (+53.2%), it’s not as high as the 2nd spot it hit one year ago in March 2020 but still a fantastic performance nonetheless. The Peugeot 2008 (+269.9%), Fiat 500 (+157.6%), VW T-Roc (+94.2%) and Toyota Yaris (+87.3%) also beat the market in the remainder of the Top 10.

Previous month: Europe February 2021: Volumes down -20.3%, Peugeot places 208 at #1 and 2008 at #2

One year ago: Europe March 2020: Market collapses -51.9%, Tesla Model 3 up to 2nd place overall

Full March 2021 Top 10 groups, Top 30 brands and Top 10 models below.

Europe March 2021 – groups (Source ACEA):

Pos Group Mar-21 /20 Feb 2021 /19 Pos FY20
1 Volkswagen Group 341,459 45.9% 1 771,865 -3.8% 1 1
2 Stellantis 292,149 140.9% 2 669,676 7.4% 2 2
3 Renault-Nissan-Mitsubishi 155,764 54.4% 3 354,300 -8.7% 3 3
4 BMW Group 103,639 42.6% 5 226,567 4.4% 4 4
5 Hyundai-Kia 98,599 46.8% 4 221,860 -0.1% 5 5
6 Daimler AG 89,470 58.0% 7 189,926 4.5% 7 6
7 Toyota Group 82,357 55.3% 6 194,815 5.2% 6 7
8 Ford Motor 68,913 59.2% 8 157,849 -1.8% 8 8
9 Geely Group/Volvo 40,843 66.0% 9 88,078 22.2% 9 9
10 Jaguar Land Rover 29,491 25.8% n/a 47,091 -6.5% 10 n/a

Europe March 2021 – brands (Source ACEA):

Pos Brand Mar-21 /20 Feb 2021 /20 Pos FY20
1 Volkswagen 147,055 49.0% 1 331,355 -6.1% 1 1
2 Peugeot 88,533 142.2% 2 215,470 15.7% 2 3
3 Mercedes 85,480 54.1% 7 180,928 1.5% 5 4
4 BMW 80,702 46.2% 6 182,401 4.5% 4 5
5 Toyota 76,679 58.0% 3 183,069 6.6% 3 7
6 Renault 73,807 72.1% 5 170,612 -7.4% 6 2
7 Audi 72,496 41.2% 8 155,531 -3.3% 9 9
8 Ford 68,913 59.2% 9 157,849 -1.8% 8 6
9 Skoda 67,747 40.7% 4 162,604 -0.9% 7 8
10 Opel/Vauxhall 63,048 89.7% 12 132,862 -1.1% 10 11
11 Fiat 56,441 173.5% 10 128,993 5.8% 11 10
12 Citroën 56,377 157.3% 11 126,866 5.8% 12 12
13 Hyundai 50,131 73.0% 14 108,048 -0.9% 14 13
14 Kia 48,468 26.9% 13 113,812 0.7% 13 14
15 Seat 45,166 53.3% 15 102,728 -4.2% 15 16
16 Volvo 40,843 66.0% 17 88,078 22.2% 17 18
17 Nissan 39,477 46.0% 18 77,289 -11.4% 18 17
18 Dacia 34,200 67.4% 16 88,913 6.9% 16 15
19 Tesla (est) 24,200 39.9% 24 31,052 34.5% 24 25
20 Land Rover 23,000 37.6% 23 36,763 3.0% 21 23
21 Mini 22,937 31.1% 20 44,166 4.1% 20 19
22 Suzuki (est) 19,000 56.9% 19 45,500 8.7% 19 20
23 Mazda 16,816 50.1% 22 33,959 -6.2% 23 21
24 Jeep 15,192 240.4% 21 35,030 33.1% 22 22
25 Porsche 8,347 42.2% 26 18,296 13.5% 25 27
26 Mitsubishi 7,909 -22.7% 25 16,792 -48.5% 26 24
27 Honda 6,866 -9.1% 28 13,883 -38.1% 27 26
28 Jaguar 6,491 -3.3% n/a 10,328 -29.5% 30 29
29 Lexus 5,678 25.7% 30 11,746 -12.2% 29 28
30 Lancia 5,094 885.3% 27 13,013 2.3% 28 30

Europe March 2021 – models (Source JATO Dynamics):

Pos Model Mar-21 /20 Feb 2021 /20 Pos FY20
1 VW Golf 26,265 10.6% 3 57,677 -22.9% 2 1
2 Peugeot 208 25,429 168.6% 1 61,114 20.5% 1 3
3 Opel/Vauxhall Corsa 24,540 108.1% 9 54,106 10.5% 4 4
4 Tesla Model 3 23,755 53.2% 54 30,681 49.8% n/a 42
5 Toyota Yaris 23,033 87.3% 5 56,594 27.4% 3 6
6 VW T-Roc 21,772 94.2% 11 49,497 23.1% n/a 12
7 Citroen C3 21,426 218.8% 8 48,916 29.2% n/a 16
8 Renault Clio 21,219 58.7% 7 51,014 -14.8% 6 2
9 Peugeot 2008 20,960 269.9% 2 52,996 111.8% 5 14
10 Fiat 500 20,832 157.6% 15 40,928 19.8% n/a 18

Source: ACEA, JATO Dynamics

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